BSPK BLOG

Creating an in-house clienteling platform may seem easy but there are several drawbacks to consider. Outsourcing your clienteling solution

Client outreach can be scaled effectively with the right clienteling solution, and allows sales associates to expand their audience.

While technology shapes the foundation of clienteling, it is the humans behind it that define its potential.

The essence of effective clienteling lies in delivering a unified and deeply personalized experience to shoppers both in-store and online.

Retailers can benefit from implementing clienteling strategies to improve the current state of retail and mitigate coming challenges.

Clienteling is a technique used by retail sales associates to establish long-term relationships with their customers.

Discover the benefits of clienteling for your business, and tips on how to integrate it into your strategy.

It's important to understand why clienteling tools are useful. We've compiled a list of our favorite functions of clienteling.

Purchases are no longer just transactions, but memorable interactions created to be treasured.

As we embark on a new era of digital retail, it is important to remember that the relationships between a brand and the client are the...

The in-store experience has offered customers the opportunity to enjoy impeccable customer service, guided by expert sales associates....

The way we shop has changed significantly in the last decade. The rise of e-commerce has been accelerated by the pandemic, and we are...

Brick and mortar sales need to adapt their business strategies in order to navigate the digital world.

As consumers continue to spend more time online and our retail landscape continues to transform digitally, brands are prioritizing the...

Luxury brands are seeking to rethink how to re-engage with their clients to maintain their high level of personalized and first-class...

When the pandemic hit, stores closed, and consumers began to shop online, thinking that they may never feel safe to set foot in physical...

What is the difference between CEM and CRM? Customer Experience Management (CEM) is a system of marketing and retail strategies that...

Once solely focused on closing transactions, today’s successful sales advisors are experts in their brand, their industry, and the...

Brands are being challenged to re-think how to engage with their customers in today’s retail environment. Customers are increasingly...

New emerging technologies, products, and services, and increased awareness of business ethics all affect the way customers view the...

With an increasing emphasis on customer experience, brands are prioritizing customer-centric strategies that focus on creating positive...

Keeping the customers happy is one of the most important aspects a brand needs to do. When it comes to delivering great customer...

Can you imagine a store where customers can see products in their sizing with different styles and color options in stock without ever...

The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is...