BSPK BLOG

This conversation was conducted by Pascal Willoughby-Petit, CEO of The Learning Lab, as part of an ongoing series exploring the intersection of technology, craftsmanship, and human connection in premium retail—the Learning Lab partners with brands to develop the skills and capabilities that drive exceptional client experiences.

The e-commerce industry is undergoing a seismic shift as AI-powered apps are reshaping how merchants operate their Shopify stores. According to Shopify, the AI-powered e-commerce market is expected to grow from $8.65 billion in 2025 to $22.6 billion by 2032, underscoring a significant opportunity for online retailers. A Shopify AI app leverages machine learning, natural language processing, and predictive analytics to automate tasks, personalize customer experiences, and boos

The luxury goods market, once a bastion of resilience during the pandemic, is now facing a harsh reality check. According to the Bain-Altagamma Luxury Goods Worldwide Market Study, global luxury spending totaled €1.44 trillion in 2025, a marginal decline of 1%-3% from 2024. After years of robust growth, the market is now stabilizing. Bain & Company reports that personal luxury goods sales reached €358 billion in 2025, slightly below 2024's €364 billion. The sector is expected

In competitive retail, the push toward hyper-personalization is more pronounced than ever. With 90% of retailers viewing hyper-personalization as a critical capability and the same percentage expecting hyper-personalized offers to replace traditional store-wide sales events soon, the future of retail is centered on individualized customer experiences. This shift reflects a broader trend toward providing tailored shopping experiences that go beyond mere discounts to include be

Uncover the dynamic world of sales advisors in the tech industry. Learn how their expertise drives revenue growth.

Retail is driven by the evolving preferences and expectations of modern consumers amid a profound transformation. A strategic approach known as unified commerce has emerged as a powerful tool for retailers seeking to deliver a seamless shopping experience across all channels. By consolidating data, enhancing store operations, and fostering brand loyalty, this retail strategy can drive significant revenue growth. Understanding the key features and benefits of a unified commerc

The distinction between retail clients and customers is critical for businesses seeking to cultivate meaningful, long-lasting relationships. While retail customers prioritize efficiency and convenience, they also demand a more personalized approach, with tailored services and ongoing interactions. Understanding client classifications and divergent expectations is key to developing effective strategies that meet each segment's unique needs. Client eligibility factors and the t

A personal gift registry  is a modern solution to the age-old challenge of gift giving. It has evolved from traditional wedding registries into a versatile tool for any occasion. These registries serve as wish lists, helping couples share their desired gifts with friends and family. They allow individuals to curate items they'd love to receive, making them suitable for various life events and celebrations. While many understand the basic function of personal gift registries,

As we approach 2026, luxury retail in fashion, watches, and jewelry stands at the edge of transformative change. The global personal luxury goods market is projected to reach nearly $440 billion by 2026, but growth is only part of the story. An emerging wave of hyper-personalization, seamless digital integration, and shifting consumer values is reshaping how luxury players engage their clientele. This luxury trendcast reveals how people across generations are driving new expe

Discover the secrets behind curating an exquisite luxury customer experience, blending technology and personalization.

Discover the power of Retail CRM and clienteling for retailers. Learn how it nurtures customer relationships, drives satisfaction, and fuels

Measuring ROI in AI-powered unified commerce begins with establishing baseline metrics  across revenue, operational costs, and customer behavior before implementation. Organizations should track conversion rates, average order value, customer lifetime value, and retention improvements using multi-touch attribution models  and control-group testing . Quantifying operational efficiencies  includes measuring labor cost reductions, inventory optimization savings, and decreased er

Effective med spa software should include thorough client management , HIPAA-compliant security , automated workflows , integrated inventory systems, advanced treatment documentation with image markup capabilities, and membership program management. The best solutions centralize treatment histories, streamline booking, and reduce no-shows through automated reminders. Quality systems also offer marketing tools  that generate considerable ROI through personalized client outreac

The pandemic drove many purchases online. For luxury products and services, these purchases are often emotionally driven, making it difficult for luxury segment consumers to be selective about high-value online transactions. However, in Paris and much of Europe, luxury boutiques no longer see foot traffic as a concern. Behind the shuttered facades at successful brands, sales associates have been busy meeting individual customers who booked appointments. This is legal under lo

Developing AI-driven customer insights requires strategic data consolidation, appropriate technology selection, and continuous optimization.

Measuring unified commerce success requires a comprehensive approach across multiple dimensions.

Developing a unified commerce strategy requires systematic evaluation and integration of technology, data, and operations.

Successful clienteling strategies require a holistic approach that combines robust data management, appropriate technology, and well-trained staff committed to personalization.

Measuring clienteling success requires a thorough approach that combines quantitative metrics with qualitative insights.

Building enduring relationships in luxury retail requires a strategic blend of personalization, exceptional service, and authentic engagement.

Measuring client satisfaction in luxury clienteling requires a multifaceted approach that balances quantitative metrics with qualitative insights.

Successful luxury retail customer retention requires a multifaceted approach combining psychological insights, technological innovation, and exceptional service delivery.

Measuring customer engagement success in luxury retail requires a comprehensive approach that goes beyond traditional metrics.

Personalization stands as the cornerstone of customer loyalty in unified commerce settings.