BSPK BLOG

BSPK

Creating a meaningful retail experience: The answer lies in the details

Purchases are no longer just transactions, but memorable interactions created to be treasured.

BSPK

The reconstruction of retail: Can the in-store experience be replicated online?

The way we shop has changed significantly in the last decade. The rise of e-commerce has been accelerated by the pandemic, and we are...

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What is Customer Experience Management and why is it important?

What is the difference between CEM and CRM? Customer Experience Management (CEM) is a system of marketing and retail strategies that...

BSPK

Are Chatbots the Answer to your Customer Service Problems?

With an increasing emphasis on customer experience, brands are prioritizing customer-centric strategies that focus on creating positive...

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Customer Relationship Management vs. Customer Experience Management

Keeping the customers happy is one of the most important aspects a brand needs to do. When it comes to delivering great customer...

BSPK

Stronger Customer Relationships are Built with Sales Associates, Not Chatbots

The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is...

BSPK

Is your CRM System really working?

A customer recently purchased a bag. Everything went well, and as usual, the customer was very pleased with the experience. The customer...