The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is expected to grow by 20.1% to $24.35 billion.
Understanding the customer’s needs is a common challenge for many brands. Today, customers are inundated with too much information, and it is negatively affecting their shopping experiences. 66% of consumers expect brands to understand their needs and expectations. In addition, 70% of consumers say that they’re likely to purchase exclusively from brands that understand them and their needs. For many customers, understanding their needs is a basic requirement a brand should already have.
If you want to deliver a seamless customer experience, brands need to prioritize creating a customer-centric strategy that is focused on fulfilling customer needs wherever they are.
Greeting customers by their name and sending an email on their birthday are valuable personalization and engagement strategies, but nowadays, customers want more.
Customers are now expecting personalized experiences such as suggesting products based on purchase history. Customers want brands to understand who they are, what their values are, and why they purchase from you.
Chatbots and automation strategies are effective for simple customer inquiries but when it comes to providing a full-circle experience, these technologies still lack the personalization that customers expect.
To improve the customer experience, find out how BSPK can help you personalize the shopping journey that will keep them coming back and engaged, ultimately turning them into loyal customers.