BSPK in the Press
Mar 29, 2021
Inside the French fashion-tech bubble
French investment in digital innovation is on a roll. Everyone’s involved, from the big luxury groups to VC firms and the French government. What’s going on?
Jan 5, 2021
How to Build a One-on-One Relationship With Your Customer
Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalized customer service. Here's how to get it right.
Nov 14, 2020
Clienteling 2.0: BSPK App Keeps Sales Team Engaged With Customers Despite Store Closures
Store employees routinely use technology to assist customers. The BSPK app aims to improve the client experience by empowering sales staff.
Mar 19, 2020
A luxury brand that's all about helping others making the sale
The pandemic has made it harder for luxury brands to connect with their customers, something that Menlo Park-based BSPK Inc. CEO Zornitza Stefanova hopes to fix.