BSPK IN THE PRESS
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May 22, 2023
Zornitza Stefanova: Great CEOs are generalists and are also capable of rallying people around a goal and leading them toward its achievement
Great CEOs are generalists and are also capable of rallying people around a goal and leading them toward its achievement
May 1, 2023
Women In Tech: Zornitza Stefanova On The 5 Things You Need To Develop Great Products
Currently, only about 1 in 4 employees in the tech industry identifies as a woman. So what does it take to create a successful career as a woman in tech? In this interview series called Women in Tech, we spoke to successful leaders in the tech industry to share stories and insights about what they did to lead flourishing careers.
Mar 21, 2023
Top 5 cities to launch your startup business
It's a good time to launch a startup, but where you're located is an important part of the startup success equation. The big coastal urban hubs still dominate, but other cities are rising stars.
Mar 29, 2021
Inside the French fashion-tech bubble
French investment in digital innovation is on a roll. Everyone’s involved, from the big luxury groups to VC firms and the French government. What’s going on?
Jan 5, 2021
How to Build a One-on-One Relationship With Your Customer
Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalized customer service. Here's how to get it right.
Nov 14, 2020
Clienteling 2.0: BSPK App Keeps Sales Team Engaged With Customers Despite Store Closures
Store employees routinely use technology to assist customers. The BSPK app aims to improve the client experience by empowering sales staff.
Nov 2, 2020
The Pitch: BSPK cultivates personal relationships between luxury brands and customers
Menlo Park-based startup BSPK connects luxury brands with customers to build personal relationships that could enhance sales.
Oct 19, 2020
Why Amazon Created A Separate Brand For Designer Fashion
Shopping is increasingly done remotely, but when it comes to luxury goods, appealing to high-end consumers requires personalized digital connections and a memorable experience.
Oct 5, 2020
5 Tech Tools That Should Be on Every Fashion Executive’s Radar
From dark stores to live shopping, BoF outlines the essential innovations every brand should consider in the pandemic-era retail landscape.
Oct 5, 2020
BSPK Closes $7M Series A To Accelerate Expansion
The personal luxury goods market is poised to grow approximately 5 percent by 2025, and in 2019, was worth about $428 billion (at current exchange), according to a Bain & Company report.
Mar 19, 2020
A luxury brand that's all about helping others making the sale
The pandemic has made it harder for luxury brands to connect with their customers, something that Menlo Park-based BSPK Inc. CEO Zornitza Stefanova hopes to fix.
Jan 19, 2020
Exclusive Q&A with Zornitza Stefanova, CEO of BSPK: How an easy to adopt sales app empowers luxury sales associates
Mobile, seamless and immediate. This is the kind of experience the mobile, global and increasingly millennial shopper of the current day wants from a luxury store.
But are luxury stores empowering their sales associates with the right tools?
BSPK to Showcase Innovative Clienteling Solutions at LEAP 2024
February 19th, 2024
Uphill Battle for Retail in 2024 Urgency for Proactive Measures with BSPK at the Helm
January 16th, 2024