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Our mission is to bring back the power of human connections into the shopping experience. 



Our name represents our mission. BSPK, a.k.a bespoke, was conceived to empower personalized shopping experiences. With constant digital innovations, the opportunity to interact with customers is at its peak. The reality is, customers are now inundated with emails, SMS, promos, and more. We’ve all been there with more questions, after scrolling through multiple pages and reading countless reviews, only to be met with a chatbot on the other side. Today, shopping online feels like a robotic process and customers lack the confidence they need to make a purchase. 


Our team at BSPK are dedicated to addressing the problems we see today as a result of a big disconnection between shopper demands and what brands are delivering in areas spanning their overall retail environment, social media,  and the use of new technologies such as chatbots, artificial intelligence (AI), and virtual intelligence (VR). 


We are on a mission to help brands bring back the human touch in shopping experiences that instill confidence in customers and creates authentic relationships.


Transactional salesforce

Empowered brand ambassadors 

Low traffic & cart abandonment

Increased customer confidence & conversion

Isolated online shopping & poor customer engagement

Expert guided human assisted shopping

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Automated customer interactions

Personalized face to face conversations


We are a global and diverse team with offices based in San Francisco, California and Paris, France. 

BSPK is backed by Northern Light Venture Capital, Inspiration VC, Recharge Capital and individual investors including executives of Samsung Electronics, Google and Facebook.

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Zornitza is the Founder and CEO of BSPK, the top clienteling and customer engagement SaaS platform for global retail brands. Zornitza is a serial entrepreneur as well as a board member, advisor and business mentor to Silicon Valley startups. She was an early employee of Wired, (acquired by Conde Nast), eGroups (acquired by Yahoo) as well as Six Apart (division of Say Media), imeem (MySpace), Prosper and other Silicon Valley technology innovators.


During her career, Zornitza has led product strategy and business development with focus on consumer apps, as well as B2B services. She has been a guest speaker at multiple technology events as well as the entrepreneurship track at The Wharton School of the University of Pennsylvania.


Zornitza was born and raised in Bulgaria. She defected prior to the fall of the Iron Curtain and was granted political asylum in the United States where she became a citizen. She graduated from Stanford University with a BA in International Relations and from The Wharton School of the University of Pennsylvania with an MBA in Finance.


Her passion is the quest for better customer experiences powered by technology innovation, and discovery of better and easier ways to communicate, create and enjoy life and learning in the mobile age.


The support we receive from BSPK for our clienteling solution is true luxury. They are incredibly responsive and attentive to our needs."


Nina Kartveli-Moore

Bonpoint US, Retail Director

We no longer talk about foot traffic. With BSPK, the customer is always connected and we are always present for them, it has transformed our business."


Glenn Guevara, 

Bonpoint US, Retail Director

BSPK enabled us to personalize the client experience at Misahara. The BSPK app was easy to use and deploy, and our sales team adopted it quickly with excellent results.”


Janice Winter, 

Misahara, President

BSPK allowed us to create the best luxury experience for our clients. The revenue was amazing.”


Chris Edwards

Oscar Hunt, Founder & Director

It was very successful and in the end, we created a very strong involvement from the sales team to the customer."


Marie-Sabine Leclercq

Bonpoint, CEO

BSPK was readily adopted by one of my client brands, immediately producing sales results”.


Vanessa Coraretti, 

Freelance luxury business executive

BSPK offered a great way to implement superb client attention and a luxury experience for our customers at Joseph Duclos.”

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Emmanuelle Saucier Voisin

Joseph Duclos, Managing Director

In my experience in luxury retail, I have never seen a clienteling app that is so easy and useful."

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Douglas Renteria

Montblanc, Brand Ambassador



We are a fully remote team, looking for the best minds to join us on our mission.

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