top of page
BSPK BLOG


Is your CRM System really working?
A customer recently purchased a bag. Everything went well, and as usual, the customer was very pleased with the experience. The customer...
BSPK
Sep 27, 20222 min read


Re-inventing the Modern Retail Experience and Customer Connection: BOF Interview
Brands are learning how to re-connect with their customers in this post-pandemic world. E-commerce has been capturing a rising share of...
BSPK
Oct 26, 20211 min read


Does Local mean Loyal?
In this interview with Selvane Mohandas du Ménil, Managing Director at IADS, the International Association of Department Stores, learn...
BSPK
Jul 6, 20214 min read


Conversation is Back in Fashion in Luxury Stores
The role of the omnichannel retail environment is evolving, and consumers are looking for in-store shopping experiences with digital...
BSPK
Jun 15, 20213 min read


How Customer Obsession is Shaping Luxury
Learn lessons from luxury leaders. These are great days to be a customer of luxury. Transactional relationships are out of fashion and...
BSPK
May 27, 20213 min read


Why Head Office Loves CRM... and the Sales Floor Doesn't
Many companies are leading towards Customer Relationship Management (CRM) softwares and digitization to make customer relationships as...
Zornitza Stefanova
Apr 28, 20213 min read


Authenticity: How Fashion Brands can Walk the Walk
A Clubhouse discussion with Alice Pfeiffer and Alexandre Blanc In a new era for brands where values mean everything to young consumers...
BSPK
Apr 7, 20213 min read


Shopping Made Easy? The Role of the Sales Associate has Never Been More Complex
Demands on the sales associate are exploding. As consumers return to stores across Europe and the U.S., the job of the sales associate...
BSPK
Mar 17, 20213 min read


Lessons on Livestreaming
What Luxury can Learn from Auctioneers Illustration: Roy Lichtenstein’s “Nude with Joyous Painting” sold by livestreamed auction at...
BSPK
Feb 7, 20213 min read
bottom of page
