BSPK SUCCESS PORTAL
Tips, best practices & quick assets
Welcome to the BSPK success portal. Thank you for visiting and we are happy to have you onboard.
Please feel free to contact our customer support at email@example.com
Short clips highlighting app features
How do I add a new clients from my phone contacts?
Tap the Profile icon in the upper left corner of the Home screen to go to your profile. Then scroll down and select "Add clients from contacts".
How do I add a new client?
Tap the plus button on your home screen and tap Client Profile. Add the client's name and contact information and save. You can also add clients from your phones contacts through the My Profile screen.
How do I message a client?
Tap Chat at the bottom of the screen and then tap the chat icon in the upper right. If you are in a client profile, you will see that chat icon.
What is a slice and how do I create one?
A slice is a selection of up to 10 images and videos that can be reused and sent to multiple clients. It is created on the slices tab and can be a collage, media feed or video.
How do I enrich a client profile?
Tap the Client icon and swipe to the info tab. You can edit a client's basic information and also tag the client with their interests and preferences.
What are the lists on my Home screen?
Home lists are a way to organize your clients. For example - the Reminders list shows you any client with a Reminder.
You can create custom lists by tapping the plus icon in the upper right corner and selecting from a number of criteria
What is the Ideabook?
The ideabook is where the client can enjoy the selections you message them about. When you send a message with images or slices to your client, they can tap a link that opens these ideas and suggestions in a simple browser page. From there, the client can browse and offer you feedback.
BSPK SUCCESS TIPS
Jeff Ellis, our VP of Business Development, Americas has worked with some of the top luxury brands from around the world.
Below, he gives us some sales tips on how to be successful while clienteling with BSPK.
ACTIVATING NEW CLIENTS
Our data shows that a simple follow up after an initial purchase can help you turn new clients into VIP clients.
How to start engaging new clients:
Create a list of one-time purchasers
Create a message template in My Templates on the My Profile screen quickly send messages
Reach out and start a conversation
Stick to a daily goal and keep track of your progress in the Contacted Today list on your Home screen
Get to know you clients and enrich their profiles to provide personalized service
BUILDING CLIENT TRUST
Keep your clients constantly engaged by communicating with them regularly through the BSPK app.
Utilize the Ideabook feature to create visual selections to send to clients
BSPK will send you notifications when a client responds to or provides feedback on the Ideabook
Personalized care and attention after a sale helps build trust
Questions to help build trust
What are your hobbies/interests?
What is your partner/pet/child's name?
Where do you like to travel?
CLIENTELING WITH IMAGES
How to make things visual for clients.
The Ideabook plays a key role in making shopping interactive
Video and images are key drivers to create emotional engagement
Create slices and share phone or collection images with your clients
CLIENTELING WITH STORYTELLING
Using features like the Ideabook, tell a story about your products to spark emotional interest.
Fragrance brand: Share images of the flowers and spices used to create high-end perfumes.
Leather bags: Share a video of the craftsman ship that goes behind creating your one of a kind products.
Jewelry: Lifestyle imagery can inspire and help the client picture themselves in your products.
CLIENTELING WITH A MEMORABLE EXPERIENCE
A personal and memorable experience will keep customers coming back.
Use BSPK to curate invitations for special events.
Use Slice's to share event information with your team members and clients
Send invitations to customers via SMS
Post curated images to clients Ideabook's to get them excited about the event
Use special events to help strengthen relationships with your VIP's
DAILY HABIT CHECKLISTS
1. Check insights screen for team performance
Were the prior day's goals met?
Share success stories during your morning meeting
2. Set clienteling goals for the day or week
Example: Create and assign lists for an outreach campaign
Example: Assign a minimum number of clients for each sales associate to contact per day
Example: Set a daily, weekly & monthly dollar amount that each sales associate should aim to sell as a result of their clienteling efforts.
3. Confirm clienteling goals with the team and set 30 minutes a day dedicated to clienteling
4. Prepare slices for the team
1. Dedicate at least 30 minutes a day to clienteling
2. Check your insights screen for engagement and sales activity
3. Work through a daily clienteling task
Reach out to unengaged clients
Send out birthday messages
Browse client's wishlist and recommend similar products
Browse client's purchase history to recommend products
Send follow up message to recent purchasers
Reconnect with lapsed clients or top clients from the last year
4. Create new client profiles while working the floor