Finally, a clienteling app our associates use without being told to. BSPK connected our Shopify and Cegid Y2 data in real time, so every client's history, online and in-store, sits in one place. Outreach is personal and fast. The interface is so easy and beautiful that the team actually wants to open it. Our teams cannot operate without BSPK.
— Louis Ortega, Director of Retail, Bonpoint
At a glance (24 months, North America) | Result |
|---|---|
Share of total sales driven by clienteling | 37% |
Higher order value on clienteled purchases | +69% |
More units per clienteled transaction | +45% |
Higher spend per clienteled client | +142% |
Monthly outreach conversion, Oct 2024 to Sep 2026 | +140% |
Revenue per message, year over year | +19% |
About Bonpoint
Bonpoint is the Parisian house of luxury childrenswear, founded in 1975. Its boutiques in New York, Los Angeles, Florida, the Hamptons and Canada serve two kinds of clients. Some are discerning families who have dressed their children in Bonpoint for generations. Others are aspirational shoppers discovering the house for a special occasion. Bonpoint has partnered with BSPK since 2019.
The Challenge
Children grow quickly. A family that buys a christening gown today will need a new wardrobe next season. For Bonpoint, the opportunity was clear. Every first purchase could become a relationship that grows with the child.
Capturing that opportunity required three things:
Discovery. Recognizing new clients the moment they engage, online or in a boutique.
Conversion. Turning a first visit or a gift purchase into a second purchase.
Growth. Moving clients from one-time buyers to repeat buyers, and from repeat buyers to the house's most loyal families.
Bonpoint sells online through Shopify and in its boutiques through Cegid Y2. Associates needed one complete picture of each client across both.
The Solution
BSPK integrated Bonpoint's Shopify e-commerce and Cegid Y2 point of sale into a single, unified client profile. Every online order and boutique purchase now lives in one place. Each associate sees sizes, preferences, gifting occasions and purchase history on the BSPK mobile app.
On top of that unified view, BSPK's proprietary scoring and AI-powered capabilities identify the right client to contact at the right moment. The app surfaces the families most likely to buy, the clients ready for a second purchase, and the moments that matter, such as a new season or a child's next size. Associates spend their time on conversations. The platform handles the busy work.
Led by Louis and His Team
Bonpoint's success starts with leadership. Louis and his team made clienteling part of how Bonpoint operates every day. Together with BSPK, they built a structured training and onboarding program so every new associate is productive from the first week.
Associates adopted the app quickly because it is simple to use. They reach clients through the channels those clients prefer. They follow up with confidence because the next best action is already in front of them.
The result is most visible at Bonpoint's Madison Avenue flagship. There, clienteling drives more than half of all sales.
The Results
Over the past 24 months, clienteling has become Bonpoint's strongest growth engine.
Clients who buy more often. Clienteled clients make up 21% of buyers and generate 37% of sales. They purchase 43% more often than other clients, turning one-time buyers into repeat families.
Bigger, fuller baskets. Clienteled purchases carry a 69% higher order value and 45% more units per transaction. Associates build complete looks, from everyday pieces to occasion wear.
Sharper outreach every year. Monthly outreach conversion more than doubled over the period. Revenue per message grew 19% year over year while associates sent 29% fewer messages. Clienteled order value rose a further 14% year over year.
AI-driven targeting means associates reach fewer clients with better timing, and those clients respond.
Looking Ahead
Bonpoint and BSPK continue to evolve the partnership. Next steps include deeper AI guidance for associates and a richer unified view as Bonpoint's client base grows across channels.
About BSPK. BSPK is the customer intelligence platform for enterprise retail growth leaders. It unifies first-party data from Shopify and in-store systems and uses AI to guide associates to the right client at the right time.
