How Joseph Duclos and BSPK became the perfect duo
BSPK turned to Joseph Duclos for a human-centered approach to connecting with its customers in a unique way.
About Joseph Duclos
Established in 1754, Heritage French luxury brand Joseph Duclos employs natural tanning methods to create leather goods of unparalleled quality and expertise.
Joseph Duclos, a merchant from Toulouse, operated in pre-handbag times and obtained royal warrants from French King Louis XV for his exceptional and high-quality leathers. King Louis XV signed the Letters Patent in Versailles that would lead to the creation of The Royal Manufacture. Joseph Duclos, along with the best craftsman in France, furnished French royalty with the finest leathers.
Today, leading the design of Heritage French luxury brand Joseph Duclos is Ramesh Nair. In an exclusive interview with Nair, they defined a mission to preserve rare materials, knowledge, and craft skills in France, while focusing on creating exclusive, artisanal products with an authentic back story.
“The craftsmanship is part of the creativity and that’s something we need to fight for,” said Nair, noting that each Joseph Duclos bag will be numbered and bear the name of the artisan who made it. “We’re doing bags that will last for generations.”
Joseph Duclos’s Sucess with BSPK
BSPK spoke with Celine Perrier, the retail sales manager at the Joseph Duclos store based in Paris to learn more about clienteling with BSPK.
The Key is Personalization
“BSPK is essential for the daily work of sales associates to drive sales. For me, it is fundamental to create lists for my clients because it helps me remember older details of the clients, so I can create a better follow-up,” says Celine Perrier.
Prior to BSPK, Joseph Duclos did not have a CRM or clienteling platform in place that recognized the importance of providing a seamless and luxurious customer experience that focuses on personalization and emotional engagement.
BSPK turned to Joseph Duclos for a human-centric approach to elevating the customer experience by empowering the sales people on the floor with our innovative clienteling platform. Equipped with easy-to-use features and access to tools such as ideabooks and customer dashboards, Joseph Duclos’s sales associates could easily engage with their clients anywhere and anytime.
“With BSPK, I was able to send personalized messages to my clients for special occasions such as birthdays, baby showers, anniversaries, and more. I am able to track all of my client’s details and this has helped me nurture customer relationships and make them more personal.”
Joseph Duclos’s Success with BSPK
Since using BSPK, Joseph Duclos’s sales associates have been able to create more personal and engaging customer experiences with their clients that are tailored to their needs. With the ability to track their individual customer’s information, they are able to understand their clients’ needs on a deeper level, and interact with them with more relevant offers and messages.
“I love using BSPK, because without it, I won’t be able to remember all of my clients’ information, needs, and wants… BSPK helps me track all of that, and I can focus on my energy on getting to know my clients more than just what they want to purchase that day,” says Celiene Perrier.
The result is a nurturing of trustworthy and empathetic customer relationships that are loyal to the sales people, beyond just the brand, and its products and services.
In today’s retail environment where it is very challenging to reach the demanding needs of the customers, brands needs to interact with their customers with the right intentions. In many cases, customers value the experience the brand provides as important as its products and services.
At BSPK, we believe that extraordinary customer experiences start with the people on the sales floor. To learn more about how to foster great customer relationships, schedule a free demo today and start connecting with your customers.
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