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  • Writer's pictureKatie Tame

Mastering Clienteling: Building Lasting Customer Relationships in the Digital Age with BSPK

What is Clienteling?

Clienteling is a powerful strategy that puts the customer at the center of every interaction. It's about understanding their preferences, habits, and desires to create a tailored experience that feels genuine and personal. 

Clienteling is a modern and proactive customer service technique that allows brands to build long-lasting relationships with customers. It allows businesses to focus on high-value repeat customers who cost less and buy more. At its core, clienteling is about understanding customers' preferences and habits to create a personalized shopping experience. Clienteling is about building relationships. It's about taking the time to get to know your customers, their likes and dislikes, and their shopping habits. Armed with this knowledge, you can offer personalized recommendations that resonate with them on a deeper level. By using data to anticipate their needs, you can proactively reach out with relevant offers and suggestions. This not only enhances the shopping experience but also increases the likelihood of repeat purchases and brand loyalty.

What is clienteling?

Why is Clienteling Important?

Clienteling allows retailers to establish long-term relationships with customers. It helps sales associates focus on high-value customers, increasing sales and customer loyalty. By leveraging clienteling techniques, retailers can provide a personalized shopping experience that sets them apart from competitors.

Clienteling is not just a sales tactic; it's a mindset that puts the customer first. It's about creating meaningful connections that stand the test of time. Ready to take your customer relationships to the next level? Join us on our clienteling journey and discover the power of personalized outreach.

Steps for Clienteling on Mobile Devices:

Clienteling on a mobile device (preferably a cell phone) can be highly effective in today's digital age.

Here are the steps to successfully implement clienteling on a mobile device:

  1. Capture Customer Data: Start by collecting and organizing customer data, including purchase history, preferences, and contact information. This data will form the foundation of your clienteling efforts.

  2. Use BSPK, a Clienteling Solution: Utilize a clienteling app like BSPK, which can help you access customer data, track interactions, and make personalized recommendations.

  3. Personalized Outreach: Reach out to customers through personalized messages, emails, or calls. Use their name, reference previous purchases, and offer tailored recommendations based on their preferences.

  4. Anticipate Needs: Use customer data to anticipate their needs. For example, if a customer purchased a dress, you could suggest matching accessories.

  5. Omnichannel Engagement: Engage with customers across various channels, including social media, email, and SMS. This helps create a seamless shopping experience.

  6. Follow Up: Follow up with customers after a purchase to ensure they're satisfied. This can help build loyalty and encourage repeat business.

  7. Track and Analyze: Track the effectiveness of your clienteling efforts and analyze results to build effective clienteling behaviors. It’s ultimately behaviors that are responsible for changing results. BSPK can help your team become more effective.

By following these steps, you can effectively implement clienteling on a mobile device and enhance the overall customer experience.

Steps for Clienteling on a mobile device

Why is Clienteling a Necessity for Every Sales Team?

Every sales team needs to embrace clienteling because it's a strategy for building lasting relationships with customers. In today's competitive market, customers are inundated with choices and are looking for personalized experiences that resonate with them.

Clienteling allows sales teams to stand out by offering personalized experiences that resonate with customers on a deeper level. By understanding your customers' preferences, habits, and needs, you can tailor your approach to meet their specific requirements. This not only enhances the overall shopping experience but also increases the likelihood of repeat business and customer loyalty. 

Clienteling also allows sales teams to be proactive rather than reactive. By anticipating customer needs and reaching out with relevant offers and suggestions, you can create a sense of value and exclusivity that keeps customers coming back. 

In short, clienteling is essential for every sales team because it helps build strong, long-lasting relationships with customers, ultimately leading to increased sales and business success.

Start Clienteling Today:

Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors, and purchases. Sales associates gather insights about the client and keep notes about their needs, wants, and interests.

Brands are seeking to rethink how to re-engage with their clients to maintain their high level of personalized and first-class experience in this modern retail landscape. As our physical and digital worlds continue to blend, consumers are craving authentic and exclusive experiences beyond the products and services they buy more than ever.

To harness the digital experience to their advantage, sales associates should be available on multiple platforms for customer communication. Brands have the opportunity to mobilize their sales advisors to communicate with the clients online and keep a channel of communication open between the client and the brand. Through this proactive approach (clienteling), advisors can recommend items they know suit their clients' interests, send them videos of products, give personalized recommendations and provide online appointments from anywhere, anytime. This offers the client a direct experience of the product, an aspect of online shopping that is often excluded. Direct communication with the client also gives the sales advisor the opportunity to upsell and recommend different products that can personalize the sales experience, ultimately building a relationship with the client.

Isn't customer service the same thing as clienteling?

It's actually not. Both identify the needs of the client and deliver a solution. However, customer service is more of a reactive way to address customer issues. Whereas, clienteling is a proactive approach which also seeks to establish meaningful relationships with the customer. Customer service addresses customer issues as they arise, while clienteling seeks to establish meaningful relationships with customers before issues arise.

What's the best way to clientel?

Establishing authentic relationships using the BSPK solution enables sales associates to remain relevant in the digital era. As the consumer mind-set shifts towards mass media, brands need to harness all channels to retain clients and stay competitive. BSPK is the top-rated clienteling app because of its ease of use and its high adoption rate.

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