Brand Presentation & Key Challenges

Apostrophe is an iconic French brand, renowned for its refined silhouettes and commitment to elegant, timeless fashion. With a loyal clientele and a selective network of boutiques, the Maison embodies Parisian chic, combining exceptional quality with understated sophistication.

Following a transitional period, Apostrophe relaunched its activity with fresh momentum, driven by a passionate and dedicated team determined to blend tradition with innovation.

The Challenge

As part of this strategic relaunch, the brand aimed to modernize its clienteling approach while preserving the high standard of customer relationships that define its identity. The goal was to find a solution that would integrate seamlessly with Orisha Commerce, their retail management system, and empower in-store teams to build more personalized, lasting relationships with their clients.

The solution needed to be intuitive, mobile, designed for a high-end retail environment, and above all, aligned with their standards for data reliability and operational efficiency.

Why BSPK

Apostrophe chose BSPK for several key reasons:

• Seamless integration with existing systems: BSPK connects effortlessly with their POS system and e-commerce site, allowing for quick implementation and immediate use of existing data without disrupting operations.

• Intuitive user experience: The app, designed for sales associates, was quickly adopted thanks to its simplicity and ease of use.

• Enhanced client experience: With BSPK, teams can deliver an elevated customer experience, with easier access to preferences, purchase history, and personalized communication tools.

  
  

A Measurable Impact on Revenue

Beyond improving the quality of customer relationships, Apostrophe now attributes a significant percentage of its revenue directly to clienteling efforts carried out via BSPK.

This success is especially evident in the reactivation of dormant clients who had not purchased for several seasons and, thanks to proactive and personalized outreach, returned to the boutique or placed remote orders.

This approach has proven to be a strategic lever in reviving certain sales zones and driving targeted engagement within the client base.

A Winning Partnership

Since BSPK’s rollout, Apostrophe has not only empowered its store teams but also strengthened collaboration between boutiques and headquarters. Clienteling is now recognized internally as a key growth driver, supporting a retail approach that is human, thoughtful, and results-oriented.

"BSPK has allowed us to place the client experience back at the heart of our commercial strategy. Our teams feel empowered, supported, and closer than ever to our community."

 — Laura Hazan