Blog BSPK

L’intégration e-commerce représente un véritable défi pour les retailers souhaitant déployer une stratégie de unified commerce. Les...

Les grandes maisons de luxe adoptent de plus en plus le marché de la seconde main comme un levier de croissance stratégique. Plutôt que...

Le luxe a longtemps été synonyme de logos imposants, de symboles de statut et d’une image de marque immédiatement reconnaissable. Mais en...

Le secteur du retail de luxe fait face à des vents contraires sans précédent en 2025. La mise en place récente de droits de douane sur...

Le marché mondial du luxe au 1er trimestre 2025 révèle un net ralentissement. Après deux années d’euphorie post-Covid, les marques de...

La consommation responsable redéfinit le retail de luxe Le retail de luxe connaît une transformation profonde, portée par une nouvelle...

Le nouveau client du luxe : en quête de personnalisation à grande échelle Les consommateurs du luxe d’aujourd’hui sont plus exigeants que...

Le retail de luxe a toujours été axé sur un service exceptionnel, l’émotion et l’exclusivité. Aujourd’hui, les consommateurs attendent...

As consumers continue to spend more time online and our retail landscape continues to transform digitally, brands are prioritizing the...

Luxury brands are seeking to rethink how to re-engage with their clients to maintain their high level of personalized and first-class...

When the pandemic hit, stores closed, and consumers began to shop online, thinking that they may never feel safe to set foot in physical...

What is the difference between CEM and CRM? Customer Experience Management (CEM) is a system of marketing and retail strategies that...

Once solely focused on closing transactions, today’s successful sales advisors are experts in their brand, their industry, and the...

Brands are being challenged to re-think how to engage with their customers in today’s retail environment. Customers are increasingly...

Demands on the sales associate are exploding. As consumers return to stores across Europe and the U.S., the job of the sales associate...

A Clubhouse discussion with Alice Pfeiffer and Alexandre Blanc In a new era for brands where values mean everything to young consumers...

The pandemic drove many purchases to be made online. For luxury products and services, these purchases are often emotionally driven,...

Learn lessons from luxury leaders. These are great days to be a customer of luxury. Transactional relationships are out of fashion and...

Many companies are leading towards Customer Relationship Management (CRM) softwares and digitization to make customer relationships as...

The role of the omnichannel retail environment is evolving, and consumers are looking for in-store shopping experiences with digital...

What Luxury can Learn from Auctioneers Illustration: Roy Lichtenstein’s “Nude with Joyous Painting” sold by livestreamed auction at...

In this interview with Selvane Mohandas du Ménil, Managing Director at IADS, the International Association of Department Stores, learn...

A customer recently purchased a bag. Everything went well, and as usual, the customer was very pleased with the experience. The customer...

The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is...