Blog BSPK

Once solely focused on closing transactions, today’s successful sales advisors are experts in their brand, their industry, and the...

Brands are being challenged to re-think how to engage with their customers in today’s retail environment. Customers are increasingly...

Demands on the sales associate are exploding. As consumers return to stores across Europe and the U.S., the job of the sales associate...

A Clubhouse discussion with Alice Pfeiffer and Alexandre Blanc In a new era for brands where values mean everything to young consumers...

The pandemic drove many purchases to be made online. For luxury products and services, these purchases are often emotionally driven,...

Learn lessons from luxury leaders. These are great days to be a customer of luxury. Transactional relationships are out of fashion and...

Many companies are leading towards Customer Relationship Management (CRM) softwares and digitization to make customer relationships as...

The role of the omnichannel retail environment is evolving, and consumers are looking for in-store shopping experiences with digital...

What Luxury can Learn from Auctioneers Illustration: Roy Lichtenstein’s “Nude with Joyous Painting” sold by livestreamed auction at...

In this interview with Selvane Mohandas du Ménil, Managing Director at IADS, the International Association of Department Stores, learn...

A customer recently purchased a bag. Everything went well, and as usual, the customer was very pleased with the experience. The customer...

The modern customer is exposed to thousands of marketing messages every day. In fact, this year, social media video ad spending is...

Brands are learning how to re-connect with their customers in this post-pandemic world. Although e-commerce has been capturing a rising...

Can you imagine a store where customers can see products in their sizing with different styles and color options in stock without ever...

Keeping the customers happy is one of the most important aspects a brand needs to do. When it comes to delivering great customer...

With an increasing emphasis on customer experience, brands are prioritizing customer-centric strategies that focus on creating positive...

New emerging technologies, products, and services, and increased awareness of business ethics all affect the way customers view the...