Problem
Fast drops, limited-edition collaborations, and multi-channel sales happened with no structured way to track preferences, prescriptions, style affinities, or buying patterns — leaving personalisation and loyalty untapped.
Solution
Bring structure and consistency to clienteling without dulling the brand’s energy.
How BSPK helped
BSPK built detailed profiles including fit, prescription, and favourite models. It powered personalised follow-ups after appointments, pop-ups, and online releases, anticipated restock interest, and delivered VIP one-to-one service in-store and remotely.
Our clients are collectors, stylists, and artists. They expect to be truly recognised. BSPK let us turn every encounter into something lasting.
— Corey Shapiro, Founder, Vintage Frames Company

