Problem
Purchases were substantial but infrequent and often ceremonial, so repeat visits were unpredictable. The maison needed to sustain relationships between rare acquisitions and give associates real-time stock and client insight.
Solution
Create meaningful touchpoints across long sales cycles and extend the boutique experience beyond the point of sale.
How BSPK helped
Integrated with Microsoft Dynamics 365 for real-time stock and client profiles. Teams captured preferences, tracked past purchases, and noted gifting occasions to reach out at the right moment — sustaining much of revenue remotely when store traffic dropped.
With BSPK we’ve built a bridge between each exceptional purchase. In a category where engagement must be meaningful rather than frequent, it keeps us close to our clients.
— Pierre-Antoine Bollet, GM, Americas, Christofle
