Problem
An Indian high-jewellery maison entering the French market needed to acquire a brand-new clientele and deliver the same personal experience online as in its new Paris boutique.
Solution
Personalise both e-commerce and in-boutique shopping so a new audience feels known from the first touch.
How BSPK helped
BSPK rolled out first at HQ across e-commerce and personal shopping, then extended to the boutique — a consistent, personalised experience across channels that supports acquisition in a new market.
Integrating BSPK has allowed us to elevate our engagement with personalised experiences that resonate with our clientele both online and in-store.
— Ornella Pavard, Head of Operations, ANEKA
