Problem

Client knowledge lived on associates’ personal phones and scattered Excel waitlists, so allocation of rare and limited pieces was error-prone. High-value visitors who came only for service — repairs, battery changes — were never converted into buyers.

Solution

Centralise client data across boutiques and give associates one place to capture preferences, manage waitlists, and match rare pieces to the right buyer.

How BSPK helped

BSPK integrated with disconnected, outdated POS systems to create a unified view across locations, built a dedicated in-app waitlist to replace manual Excel, and connected CRM and marketing automation for consistent multichannel outreach — turning service visits into lasting relationships.