BSPK in the Press

Mar 29, 2021

Inside the French fashion-tech bubble

French investment in digital innovation is on a roll. Everyone’s involved, from the big luxury groups to VC firms and the French government. What’s going on?

Inside the French fashion-tech bubble

Jan 5, 2021

How to Build a One-on-One Relationship With Your Customer

Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalized customer service. Here's how to get it right.

How to Build a One-on-One Relationship With Your Customer

Nov 14, 2020

Clienteling 2.0: BSPK App Keeps Sales Team Engaged With Customers Despite Store Closures

Store employees routinely use technology to assist customers. The BSPK app aims to improve the client experience by empowering sales staff.

Clienteling 2.0: BSPK App Keeps Sales Team Engaged With Customers Despite Store Closures

Mar 19, 2020

A luxury brand that's all about helping others making the sale

The pandemic has made it harder for luxury brands to connect with their customers, something that Menlo Park-based BSPK Inc. CEO Zornitza Stefanova hopes to fix.

A luxury brand that's all about helping others making the sale