BSPK in the Press

Inside the French fashion-tech bubble

French investment in digital innovation is on a roll. Everyone’s involved, from the big luxury groups to VC firms and the French government. What’s going on?

How to Build a One-on-One Relationship With Your Customer

Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalized customer service. Here's how to get it right.

Clienteling 2.0: BSPK App Keeps Sales Team Engaged With Customers Despite Store Closures

Store employees routinely use technology to assist customers. The BSPK app aims to improve the client experience by empowering sales staff.

A luxury brand that's all about helping others making the sale

The pandemic has made it harder for luxury brands to connect with their customers, something that Menlo Park-based BSPK Inc. CEO Zornitza Stefanova hopes to fix.