BSPK IN THE PRESS

Great CEOs are generalists and are also capable of rallying people around a goal and leading them toward its achievement

Currently, only about 1 in 4 employees in the tech industry identifies as a woman. So what does it take to create a successful career as a woman in tech? In this interview series called Women in Tech, we spoke to successful leaders in the tech industry to share stories and insights about what they did to lead flourishing careers.

It's a good time to launch a startup, but where you're located is an important part of the startup success equation. The big coastal urban hubs still dominate, but other cities are rising stars.

An Interview With Hannah Clark, Editor of The Product Manager

French investment in digital innovation is on a roll. Everyone’s involved, from the big luxury groups to VC firms and the French government. What’s going on?

Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalized customer service. Here's how to get it right.

Store employees routinely use technology to assist customers. The BSPK app aims to improve the client experience by empowering sales staff.

Menlo Park-based startup BSPK connects luxury brands with customers to build personal relationships that could enhance sales.

Shopping is increasingly done remotely, but when it comes to luxury goods, appealing to high-end consumers requires personalized digital connections and a memorable experience.

From dark stores to live shopping, BoF outlines the essential innovations every brand should consider in the pandemic-era retail landscape.

The personal luxury goods market is poised to grow approximately 5 percent by 2025, and in 2019, was worth about $428 billion (at current exchange), according to a Bain & Company report.

Luxury Daily annually honors smart women executives who show the potential to make a difference next year in the luxury business.

The pandemic has made it harder for luxury brands to connect with their customers, something that Menlo Park-based BSPK Inc. CEO Zornitza Stefanova hopes to fix.

Mobile, seamless and immediate. This is the kind of experience the mobile, global and increasingly millennial shopper of the current day wants from a luxury store.

But are luxury stores empowering their sales associates with the right tools?